Garry's Mod is a sandbox game that allows the player to combine endless amounts of content including characters, levels, game modes and more. It is one of the first games added to Steam and has remained a pillar of PC gaming for 15 years.
The store presence of the game didn't match this legacy and needed a new coat of paint that would make the game shine on the store page. The game has an almost permanent place on the storefront and the new branding takes full advantage of that with a bright bold approach. This bold look is carried on through all products related to the game.

T-Shirt Concepts

The Classic g

Raining Ragdolls

Face Morph

Prop Hunt
Garry's Mod DIY Edition Concept

Concept for a potential special edition of the game for the 15th anniversary of its release. It needed to be a fun special edition that highlighted the creative aspects of the game allowing people to make their own versions of the packaging.