Everyone loves Game Boy. Packing a huge amount of power into a tiny package, this little console proved a revolution in video gaming when it launched in Japan in 1989. Since then, this pocket-sized system has sold over 100 million units, giving gamers all over the world the freedom to play their favourite games - including Tetris, Super Mario and Pokémon - no matter where they are.
These T-shirts were designed as part of a contest for Uniqlo and Nintendo. Immortalising many children's first handheld console in T-shirt form using imagery from games like Super Mario Land, Dr. Mario and Kirby's Dream Land while sticking to a grayscale colour scheme.​​​​​​​
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